In a season that will be the definition of different, the Flyers' helmets will have a different look in 2020-21.
The club on Wednesday announced Tata Consultancy Services as its helmet sponsor this season. Per the Flyers' press release, TCS is a global IT services, consulting and business solutions company.
The TCS logo will be featured on the Flyers' home and road helmets. The logo will debut on the helmets Wednesday night in the Flyers' opener against the Penguins at the Wells Fargo Center.
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During these pandemic-stricken times in which the NHL has lost revenue, the league is permitting teams to advertise a sponsor on their helmets.
“Partnering with TCS for this first-of-its-kind sponsorship opportunity was a natural fit,” Flyers president of business operations Valerie Camillo said in the release. “TCS is already one of our strongest partners, and they share our organization’s emphasis on innovation. During last year’s Stanley Cup Playoffs, TCS helped us bring to life our cutting edge ‘second screen’ viewing experience and now they add another ground-breaking asset to our joint marketing platform.”
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