Jeff Lurie's production company announces Hitler documentary

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The timing is a coincidence. But it's a fascinating coincidence.

On Thursday afternoon, just days after Eagles wide receiver DeSean Jackson was condemned by the team for sharing "appalling" social media posts citing quotes he thought were from Hitler, Eagles owner Jeff Lurie’s new film production company announced the completion of a documentary, “The Meaning of Hitler.”

A release from Cinetic Media and Play/Action Pictures, a documentary film production company founded by Lurie, described the movie as “a provocative interrogation of our culture’s fascination with Hitler and Nazism set against the backdrop of the current rise of white supremacy, the normalization of antisemitism, and the weaponization of history itself.”

The movie has been in production for three years, the announcement of the film was planned several weeks ago, and the timing is a total coincidence. 

But the fact that Lurie, who is Jewish, has been working on this project for several years does give us an idea of how important this topic is to him and gives us a sense of how hurtful Jackson’s actions must have been to him.

The film is based on the award-winning 1978 book, “The Meaning of Hitler,” by Raimund Pretzel, who wrote under the pseudonym Sebastien Haffner. The book won several international awards, including the Wingate Literary Prize.

Lurie is listed as co-executive producer of the film along with Marie Therese Guirgis, who won the 2018 DuPont Award for Documentary Feature for On Her Shoulders.

Before he bought the Eagles in 1994, Lurie produced several movies, including Sweet Hearts Dance, I Love you to Death and V.I. Warshawksi. He’s won two Academy Awards - one as executive producer of Inside Job, which won Best Documentary in 2011, and another as executive producer of Inocente, which won Best Documentary Short Film in 2013.

According to the release from Lurie’s production company, the film took three years to produce and was filmed in nine countries. It was directed by Petra Epperlein and Michael Tucker, who produced a series of acclaimed documentaries about the Iraqi war, and features contributions from numerous noted historians.

“As fears of authoritarianism and fascism now abound, the film explores the myths and misconceptions of our understanding of the past, and the difficult process of coming to terms with it at a time in our history when it seems more urgent than ever,” the release states.

“We couldn't be prouder that The Meaning of Hitler is the first completed film made by our new documentary production company, Play/Action Pictures,” Lurie said in a statement. “I envisioned Play/Action to be a leading creative force for films that engage with the most crucial and challenging issues of our time. The rise of white supremacy and neo-fascism in the United States and the world over are among the most important and serious threats we face today."

Lurie’s company is currently working on three other documentaries, including “Black Woodstock,” directed by Philly native Questlove (Ahmir Khalib Thompson), an author, movie producer and drummer in the Roots.

The press release from Lurie’s production company does not mention Jackson.

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